Where

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PT
EN
ES

Global vision.
Local intelligence.

São Paulo
Brazil

+55 (11) 91934 5570 hello@where.consulting

2026
Business and
Brand Intelligence

About us

A business and brand intelligence platform spanning corporate strategy through launch.

We turn behavior, market timing and ambitions into decisions for businesses, products and brands.

+ 40

markets

researched in Brazil and Portugal.
+ 50

billion

Brazilian reais in products developed and launched.
+ 100

projects

in strategy, product and branding since 2021.

Our expertise

Two intelligence units for different stages of business.

- Behavior and Market Timing Analysis
- Local and Sector-Specific Purchasing Trends and Culture
- Product Concept and Modeling
- Brand and Portfolio Strategy
- Creative Direction
- Go-to-Market
Discover The Locus

Brands and projects throughout our journey

Market highlights

Forbes

The Luxury of Slowing Down: Inside the Rise of Real Estate Wellness.

A Forbes feature produced with industry players such as AG7, Brain, JHSF and Lindenberg on the rise and defining traits of wellness in major Brazilian developments.
Read the article
Exame

'Gossip' helped a consultancy reach R$ 50 billion in real estate projects.

EXAME highlights Where’s journey and shows how reading local behavior and culture helped the consultancy participate in more than R$ 50 billion in projects across Brazil.
Read the article
Pipeline Valor

Luxury for whom? Consultancy seeks to sharpen developers’ targeting.

Pipeline Valor highlights Where’s work using market behavior and local culture to create real estate products that are more closely aligned with what people want.
Read the article
Azul Magazine No. 114

European Valley, Brazilian Style

Azul Airlines’ onboard magazine features the European Valley in Santa Catarina and Praça Unifique in Blumenau. Where developed the concession project’s concept, experiences, ancillary revenue streams and brand.
Read the article